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$1,477,000
1 Beds 2 Baths 202615965 MLS FS - Fee Simple Tenure 21 DOM Kaliu BLDG.
Claim the final parcel along Ala Moana Boulevard, now available pre-construction within Kamehameha Schools' Our Kaka'ako master-planned neighborhood. Floor-to-ceiling duo-pane glass frames sweeping ocean and city views, flooding the open floor plan with light. This 1 bd, 1.5-ba residence (~873 sqft) delivers rare efficiency: 9' ceilings, engineered wood flooring, a Juliet balcony, and a flexible den ready to be your home office or storage retreat. Two full-size parking stalls, a dedicated laundry room with side-by-side washer/dryer and utility sink round out the everyday comforts, cooled by Mitsubishi central A/C. The kitchen is a showpiece — custom European cabinetry, premium Miele appliances, an integrated wine cooler, and a quartz-topped island built for entertaining. The bath is your private sanctuary, outfitted with a full TOTO 5-fixture suite. Beyond your door, Kali'u's wellness club redefines recovery: red-light, robotic massage, and a TOTO Neorest flotation tub, alongside hot/cold plunge, sauna/steam room, spa, heated infinity-edge pool, pickleball court, fitness ctr, and outdoor BBQ cabanas. Every detail here is curated around one idea: living well. Est. comp: Spring 2029.

728 Ala Moana Boulevard Unit 1306, Honolulu

$1,475,000
1 Beds 1 Baths 202616054 MLS FS - Fee Simple Tenure 3 DOM Victoria Place BLDG.
Experience elevated luxury island living at Victoria Place in Ward Village. This beautiful 1 bedroom, 1 bath residence offers 798 sq ft living space with 9-foot ceilings with glass wall framing. Enjoy the views of ocean, harbor, city and sunset. Unit features an open layout with gourmet kitchen with Studio Becker cabinetry and premium appliances. Amenities galore! Victoria Place offers resort style multiple swimming pools, especially excusive Lauhala Pool House, private dining and entertainment rooms, chef’s kitchen, spa, private cabanas, fitness center, movie theater wine room, meeting room, guest suites and more! Great location: walking distance to Ala Moana beach, shopping, fine-dining restaurants, parks! Must see to appreciate. Pet policy: limit up to two per unit. Weigh limit 60lbs.

1100 Ala Moana Boulevard Unit 1407, Honolulu

$1,450,000
2 Beds 2 Baths 202615378 MLS FS - Fee Simple Tenure 31 DOM Ae'o BLDG.
Perched on the 35th floor of the prestigious Ae'o at Ward Village, this exceptional residence offers the perfect blend of luxury, comfort, and convenience in the heart of Honolulu. Floor-to-ceiling windows frame sweeping views of the Pacific Ocean, Ala Moana Beach Park, the vibrant city skyline. 3506 has a 57 sf storage room on same floor as 3506 parking stall. Residents of Ae'o enjoy world-class amenities, including resort-style pools, jacuzzi, fitness center, sauna, private theater, guest suites, barbecue cabanas, playground, dog park, lounge areas, and 24-hour security. Direct access to Whole Foods Market offers unmatched convenience, while Ward Village's award-winning restaurants, boutique shopping, cafés, Ala Moana Beach Park, Kaka'ako waterfront, and Ala Moana Center are just moments away. This residence 3506 presents an outstanding opportunity to own in one of Honolulu's most sought-after luxury communities. Whether you're searching for a primary home, second residence, or investment property, this home delivers an exceptional island lifestyle with modern elegance, breathtaking views, and an unbeatable location in the center of Honolulu.

1001 Queen Street Unit 3506, Honolulu

$1,450,000
2 Beds 2 Baths 202611671 MLS FS - Fee Simple Tenure 87 DOM Hawaiki Tower BLDG.
Exceptional value and Rarely available corner/end "03" unit with city, mountain, and ocean panoramic views. This 1365 SF 2bed/2bath is one of the largest in the building. The "03" floor plan offers a larger open-concept living area with gorgeous views from the 28th floor. The floor-to-ceiling windows provide bright, open living spaces with panoramic views of the Ko'olau mountains, sunrises, and city lights in the evening. Both bedrooms sit on the cooler side of the building with mountain views. The kitchen includes granite countertops, designer cabinetry and high-end appliances. Each bathroom features a stone countertop and tile floor. The amenities include 24-hour security, swimming pool, hot tub, tennis court, BBQ pavilion, putting green, playground, outdoor exercise areas, and an open-air winter garden on the 36th floor. This unit also has two individual covered parking stalls. There is plenty of guest parking on the main level. Ala Moana Mall is located across the street, You are also a short walk to the beach park to enjoy swimming, surfing, volleyball, or relaxing in the sun. Open house July 12th, 2026 2-5 pm

88 Piikoi Street Unit 2803, Honolulu

$1,430,000
1 Beds 1 Baths 202615980 MLS FS - Fee Simple Tenure 23 DOM Koula BLDG.
SELLER MOTIVATED - MAKE OFFERS NOW! EXCEPTIONAL value for this 1-bedroom 40TH FLOOR PENTHOUSE unit. Wake up & unwind to BEAUTIFUL OCEAN, MARINA, DIAMOND HEAD, PARK & CITY views from this coveted 02 stack—the largest one-bedroom floor plan in Koula w/10-foot ceilings. Experience luxury as floor-to-ceiling windows fill the home w/natural light, highlighting elegant finishes, natural stone countertops, premium Miele appliances, motorized blinds, & a spa-like bath with a large walk-in shower, & custom closet systems. The usable lanai expands your living space to enjoy morning coffee as the sun lights the sky. Part of Howard Hughes’ award-winning Ward Village, this luxury tower was designed by acclaimed architect Jeanne Gang w/interiors by Yabu Pushelberg. Resort-style amenities include a fitness center, swimming pool, two spas, Grand Lanai & lounge, private dining room w/ chef’s kitchen, BBQ areas, sunset Lanai, outdoor fitness spaces, a children’s playground, guest suites, a dog park & more. Prime location near Whole Foods, dining, boutiques, Victoria Ward Park, Ala Moana beach via pedestrian bridge. Live the lifestyle you’ve dreamed of in this special penthouse level!!

1000 Auahi Street Unit PH 4002, Honolulu

$1,425,000
2 Beds 2 Baths 202604890 MLS FS - Fee Simple Tenure 192 DOM Aalii BLDG.
Welcome to A‘ali‘i #3714 in Ward Village, offering sweeping ocean and mountain views from a high floor. This fully furnished corner 2-bedroom, 2-bath residence includes a spacious 127-square-foot lanai, two parking stalls, a private storage room (35sq ft), an additional storage locker, and a dedicated EV charger. Built by Solomon Cordwell Buenz, with interiors by Lauren Rottet, the home features abundant natural light, enhanced privacy, and floor-to-ceiling windows framing ocean and mountain views. The complete Howard Hughes furniture package, refined modern finishes, Bosch appliances, and seamless indoor-outdoor flow create a sophisticated, move-in-ready living experience. Residents enjoy a rooftop sky deck, lap pool, fitness center, theater, guest suites, BBQ areas, and access to Whole Foods. Ideally located near Ala Moana Beach Park, shopping, and dining, this residence is perfect as a primary home, vacation retreat, or investment opportunity.

987 Queen Street Unit 3714, Honolulu

$1,420,000
3 Beds 2 Baths 202614818 MLS FS - Fee Simple Tenure 27 DOM Koolani BLDG.
Welcome to Koolani, one of Honolulu's premier luxury condominiums, ideally located in the heart of Ala Moana. This beautifully maintained 3-bedroom, 2-bath residence offers stunning mountain views, refreshing trade winds, and a bright, airy interior that creates a comfortable island lifestyle. In excellent, move-in-ready condition, the spacious open floor plan is filled with natural light and designed for both relaxing and entertaining. Large windows frame the beautiful mountain scenery while allowing cool trade winds to flow throughout the home. Enjoy the convenience of living just across from Ala Moana Center and minutes from Ala Moana Beach Park, Ward Village, world-class dining, shopping, and entertainment. Whether you're taking a morning walk on the beach or enjoying an evening out, everything you need is just moments away. Experience the perfect blend of luxury, comfort, and convenience in one of Honolulu's most sought-after condominium residences. Don't miss this exceptional opportunity—schedule your private showing today!

1177 Queen Street Unit 3901, Honolulu

$1,395,000
2 Beds 2 Baths 202617090 MLS FS - Fee Simple Tenure 2 DOM Koula BLDG.
Experience refined island living at Koula in this meticulously maintained 2bed/2bath residence overlooking Victoria Ward Park. Enhanced with thoughtful upgrades, including a built-in floor to ceiling dining room cabinet system, Hunter Douglas automated shades with convenient wall-mounted control, and built-out walk-in closets. Adding tremendous value is a premium 63 sq. ft. deeded storage ROOM conveniently accessed from the climate-controlled interior hallway vs the parking garage. World class building amenities including a heated pool, two Jacuzzi, a well-appointed fitness center, private meeting and dining rooms, playground, recreational area with billard table and much more. Direct elevator access to Robinson Lane offers an enticing collection of dining options including Tonkatsu Kuro, Cotti Cafe, Westman Cafe, Cino, Dean & DeLuca, Nori Bar and more. Unique features: Unit 707 has an EXTRA HIGH 9'1" ceiling vs the standard 8'8" ceiling height on all floors except PH. Premium wide parking stall with extra space directly adjacent to the stall (see photo). No elevator needed from car to unit. Well-designed, well-managed and well-located. Koula has it all. Visit today!

1000 Auahi Street Unit 707, Honolulu

$1,390,000
2 Beds 2 Baths 202522166 MLS FS - Fee Simple Tenure 338 DOM Waihonua BLDG.
Experience breathtaking ocean and Diamond Head views from this rare 40th-floor residence. Step into a modern home designed for both comfort and style, with floor-to-ceiling windows that fill the space with natural light and an open-concept layout that highlights the stunning vistas. Residents enjoy world-class amenities including a heated swimming pool, whirlpool spa, private cabanas, BBQ pavilions, a stylish club room, theater, lounge, and a state-of-the-art fitness center. Perfectly located just steps from Ala Moana Beach Park and Ala Moana Shopping Center, and one block from Ward Village, this residence offers the ultimate blend of luxury, convenience, and island living. Brand new flooring and new Refrigerator is a plus!

1189 Waimanu Street Unit 4002, Honolulu

$1,380,000
2 Beds 2 Baths 202612721 MLS FS - Fee Simple Tenure 70 DOM Symphony Honolulu BLDG.
Experience luxury urban living at Symphony Honolulu! This spacious 2-bedroom, 2-bath residence includes 2 parking stalls (close proximity to elevators) plus an approximately 100 sq. ft. private storage room—an exceptional bonus for condo living!! Enjoy a bright, modern layout with beautiful city and ocean views, quality finishes, and the comfort of a well-designed home in one of Honolulu’s premier luxury buildings. Residents enjoy resort-style amenities including a pool, fitness center, recreation areas, BBQ spaces, theater room, security, and more. Conveniently located near Ala Moana, Ward Village, Kaka‘ako dining, shopping, beaches, and entertainment, this home offers the perfect blend of comfort, convenience, and upscale island living.

888 Kapiolani Boulevard Unit 3808, Honolulu

$1,375,000
2 Beds 2 Baths 202613140 MLS FS - Fee Simple Tenure 66 DOM Koula BLDG.
Perfect for the investor as a tenant is in place until 5/16/27. Sophisticated island living at Koula, one of Ward Village's premier luxury residences. This sophisticated 2-bedroom, 2-bath residence showcases contemporary architecture, refined finishes, and thoughtfully designed living spaces that seamlessly blend comfort with modern luxury. Expansive windows invite abundant natural light while framing the vibrant urban landscape offering mountain and ocean views. The gourmet kitchen featuring premium cabinetry and high-end Miele appliances, opens effortlessly to spacious living and dining areas ideal for entertaining or everyday living. Residents enjoy exceptional resort-inspired amenities and an unparalleled location just minutes from award-winning dining, boutique shopping, Whole Foods Market, Ala Moana Beach Park, and the dynamic energy of Honolulu's most sought-after neighborhood.

1000 Auahi Street Unit 1410, Honolulu

$1,360,000
2 Beds 2 Baths 202610416 MLS FS - Fee Simple Tenure 102 DOM The Collection BLDG.
Beautifully maintained corner-unit 2-bedroom, 2-bath residence located in the heart of Kaka‘ako with stunning ocean views and abundant natural light throughout. Large floor-to-ceiling windows bring in beautiful sunlight and sunset views while showcasing the ocean from multiple areas of the home. The living room features motorized shades for added comfort and convenience, while the bedrooms are equipped with manual shades. The open-concept layout offers a bright and spacious living environment ideal for both relaxing and entertaining. The unit has been thoughtfully upgraded with Luxury Vinyl Plank flooring throughout (no carpet in the unit), upgraded showers, custom California Closet systems, bidet toilets, and a premium hot and cold water filtration system, along with many other improvements. Additional features include two parking stalls and a large dedicated storage locker. Furniture may also be included if the buyer prefers. Conveniently situated in Kaka‘ako, one of Honolulu’s most desirable neighborhoods, just minutes from SALT at Kaka‘ako, Ala Moana Beach Park, restaurants, cafés, shopping, and everyday conveniences.

600 Ala Moana Boulevard Unit 2502, Honolulu

$1,350,000
2 Beds 2 Baths 202613998 MLS FS - Fee Simple Tenure 6 DOM Waihonua BLDG.
You're going to love this Waihonua high floor unit, boasting expansive, electrifying ocean views that extend to the Hilton Hawaiian Village Lagoon (which is perfect for your Friday night fireworks), Magic Island and Ala Moana Beach Park. This unit features modern hardwood flooring and a stunning kitchen complete with stainless steel appliances. Sleek and superb, the primary suite offers ample storage with a walk-in and secondary closet. The property is also fitted with a full-sized front load washer and dryer. Perfectly located on the east end of Kakaako, you'll be spoiled for choice with endless shops and restaurants just within blocks of Ala Moana Shopping Center and Ward Village. The building's amenities are designed to cater to every need, offering a BBQ area, Dog Park, Doorman/Security, Exercise Room, Fire Sprinkler, Heated Pool, Recreation Room, Sauna, Security Guard, Storage and a relaxing Whirlpool. There's also bonus storage next to the 2 covered parking stalls.

1189 Waimanu Street Unit 3202, Honolulu

$1,350,000
1 Beds 1 Baths 202612341 MLS FS - Fee Simple Tenure 74 DOM The Park Ward Village BLDG.
BRAND NEW & NEWLY COMPLETED!! AMAZING VIEWS - This HIGH FLOOR PODIUM unit is a LARGE 1bed/1bath unit and features a luxurious design, separate DEN/OFFICE space, amazing park views, designer finishes, cool side of building, Miele/Sub Zero appliances, Studio Becker cabinets, engineered wood flooring, an open floorplan, central AC, cool breezes, secured parking, rain shower & tub, double vanity sinks, large kitchen island, washer/dryer, juliet balcony, & much more. The Park Ward Village offers resort like amenities, infinity edge pool, lap pool, dog park, cabanas, multiple BBQs, tennis & pickleball courts, pet friendly (verify), hot tub, sauna, guest suites, club rooms, large gym, owners lounge, large gym, yoga rooms, and is just steps from Victoria Ward Park, Ala Moana Beach Park, Whole Foods, Ala Moana Shopping Center, Blaisdell, theaters, restaurants, retail stores, farmers markets, parks, beaches & just minutes from Downtown Honolulu...Don’t miss this opportunity!!

333 Ward Avenue Unit 616, Honolulu

$1,350,000
2 Beds 2 Baths 202607917 MLS FS - Fee Simple Tenure 144 DOM Ae'o BLDG.
Experience elevated island living in this stunning luxury residence at Ae?o. This beautifully appointed 2-bedroom, 2-bathroom condo offers modern elegance paired with exceptional convenience, featuring two coveted parking stalls. Floor-to-ceiling windows fill the space with natural light, while refined finishes and an open-concept layout create a seamless flow between living, dining, and kitchen areas—perfect for both relaxing and entertaining. The gourmet kitchen is outfitted with high-end appliances, sleek cabinetry, and premium countertops, ideal for the discerning home chef.The spacious primary suite provides a private retreat with a spa-inspired bathroom and ample closet space, while the second bedroom offers flexibility for guests, a home office, or additional living needs. Enjoy resort-style amenities including a pool, fitness center, rooftop terrace, and more—all within a vibrant, walkable community offering world-class shopping, dining, and entertainment just steps away. This is luxury urban living at its finest in the heart of Honolulu.

1001 queen Street Unit 2604, Honolulu

$1,350,000
2 Beds 2 Baths 202604927 MLS FS - Fee Simple Tenure 186 DOM Ae'o BLDG.
Experience 2-Bedroom Penthouse-Level Residence in Ae'o. The Corner-End PH unit has special 10 foot ceiling and floor to ceiling window with design to maximize the panoramic views. Luxurious upgrades include motorized shades. Direct private access to Whole Foods, all in the heart of Ward Village near Ala Moana Beach Park, shopping, dining, and entertainment. This building offers resort - style amenities that include: Sky Terrace, two pools, sauna, steam room, private screen theater, fitness center, dog park, BBQ cabana, playground, and guest suites. The well-designed layout features a contemporary kitchen, Quartz countertops, and Bosch appliances, along with quality wood flooring throughout living areas and bedrooms.

1001 Queen Street Unit PH3915, Honolulu

$1,330,000
2 Beds 2 Baths 202526298 MLS FS - Fee Simple Tenure 282 DOM Nauru Tower BLDG.
100% Hurricane Insurance Coverage and Lendable Building!! This unit will not last on the market very long. Units 33-44 have two dedicated elevators exclusively for these floors. At 1,892 sf of interior space with a 288 sf lanai, this is one of the bigger two bedroom units in Kaka'ako. This unit has been recently upgraded and is probably the nicest 01 stack unit in the building. New plugs and switches, new thermostats on the air-conditioning units, new toilets and is move-in ready. The lighting has been upgraded to all LED lights. Enjoy the heated pool, hot tub, tents court, BBQ area and private grounds on the third floor. The unit also has one storage unit on the same floor. The building has a direct ocean view on Ala Moana Blvd., and is close to Ala Moana shopping center, Ala Moana park and vibrant restaurants in the area. The two parking Full parking stalls are at lobby level # D44 & D45.

1330 Ala Moana Boulevard Unit 3601, Honolulu

$1,325,000
1 Beds 1 Baths 202606977 MLS FS - Fee Simple Tenure 157 DOM Victoria Place BLDG.
Huge Price Reduction - Motivated Seller!!! Enjoy luxury living in one of the most sought-after front-line buildings. This beautifully furnished residence showcases stunning ocean and garden views, paired with contemporary elegance and high-end appliances and finishes throughout. At Victoria Place, residents are welcomed into an exclusive lifestyle with world-class amenities, including three resort-style pools, a state-of-the-art fitness center, wine cave, chef’s kitchen, private dining room with cabanas, theater, guest suites, and lush garden spaces. Ideally located in the heart of Kakaako, you’ll be just steps away from premier dining, shopping, and beach activities, while enjoying the beauty of two newly opened neighborhood parks—offering the pinnacle of urban living in Honolulu's most vibrant master-planned community.

1100 Ala Moana Boulevard Unit 805, Honolulu

$1,315,000
2 Beds 2 Baths 202615648 MLS FS - Fee Simple Tenure 28 DOM The Collection BLDG.
Welcome to The Collection, one of Kakaako's premier condominium communities. A rare highlight of this meticulously maintained home is the 59 sq. ft. storage room with extra-high ceilings, a feature rarely available at The Collection and offering space for all things big and small. The storage room and two side-by-side parking stalls are conveniently located on the same floor near the building entrance for easy everyday access. This desirable high-floor corner residence features the preferred mauka/Diamond Head orientation, capturing cool trade winds from the cooler side of the building while showcasing beautiful city, mountain, and ocean views through floor-to-ceiling windows. Enjoy an open-concept layout and resort-style amenities including a pool, spa, fitness center, recreation room, BBQ cabanas, dog park, and 24-hour security. Ideally located near SALT at Our Kakaako, H-Mart, shopping, dining, beaches, and Downtown Honolulu, this is urban island living at its best.

600 Ala Moana Boulevard Unit 2109, Honolulu

$1,299,000
1 Beds 1 Baths 202611521 MLS FS - Fee Simple Tenure 77 DOM The Park Ward Village BLDG.
This highly sought-after one-bedroom residence features one of the widest living room floor plans available in the building. With only six units of this layout in the entire tower, opportunities to own this floor plan are exceptionally rare. Enjoy a prime location just steps from the beautiful park, where you can take in stunning ocean vistas and lush green surroundings. The residence also includes an approximately 30 sqft storage unit and a dedicated EV charging outlet, adding both convenience and value. Residents enjoy access to an impressive collection of resort-style amenities, including a pickleball court, tennis court, swimming pool, jacuzzi, fitness center, party rooms, and guest suites. Perfectly situated in the center of Ward Village, this home is just one block from the pedestrian bridge providing easy access to Ala Moana Beach Park, as well as world-class shopping, dining, and entertainment. Don't miss this rare opportunity to own one of the building's most desirable one-bedroom floor plans in one of Honolulu's premier neighborhoods.

333 Ward Avenue Unit 424, Honolulu

$1,295,000
2 Beds 2 Baths 202612845 MLS FS - Fee Simple Tenure 66 DOM Ae'o BLDG.
Outstanding investment opportunity with immediate rental income. Ideal for investors seeking a turnkey investment with an established tenant. Tenant occupied and leased at $4,500/month through 11/13/2027, providing reliable cash flow from day one. Beautiful 2-bedroom, 2-bath residence with approximately 978 sq. ft. of interior living space featuring breathtaking ocean and Diamond Head views. Floor-to-ceiling windows provide abundant natural light. Enjoy resort-style amenities including pools, fitness center, sauna, private dining rooms, BBQ cabanas, theater, guest suites, dog park, playground, and 24-hour concierge. Located above Whole Foods Market and near Ala Moana Beach Park, Ala Moana Center. Monthly fees: Maintenance $1126, Reserve $234.13, Ward Village $35, Internet $50. Buyer and buyer’s agent to perform their own due diligence regarding the lease, building rules, and property information. Due to tenant privacy and to minimize disruption, showings are limited to serious and qualified buyers only. Please provide 72-hour advance notice. Appointments subject to tenant availability and confirmation. Photos were taken prior to tenant occupancy.

1001 Queen Street Unit 1604, Honolulu

$1,294,000
2 Beds 2 Baths 202523575 MLS FS - Fee Simple Tenure 330 DOM The Collection BLDG.
Discover refined urban living in this exceptional corner-end 09-stack residence at The Collection. Surrounded by Kaka‘ako’s best dining, boutique shopping, and entertainment, this home blends modern sophistication with island lifestyle. Highlights include custom mango wood accent walls, a split-bedroom layout with a spacious primary suite and walk-in closet, and sweeping city and ocean views. Enjoy built-in roller shades, in-unit laundry, and storage space. Resort-style amenities feature a fitness center, surfboard and bike lockers, pet care facility, and recreation deck with BBQs and social spaces. Two prime parking stalls complete this exceptional offering in Honolulu’s most dynamic neighborhood.

600 Ala Moana Boulevard Unit 1509, Honolulu

$1,285,000
2 Beds 2 Baths 202614932 MLS FS - Fee Simple Tenure 37 DOM Waihonua BLDG.
RARE WAIHONUA 2/2/2 RESIDENCE WITH PRIVATE LANAI AND OCEAN & COASTLINE VIEWS! Lanai units at Waihonua are seldom available and are highly sought after, making this move-in-ready 19th floor residence a special opportunity. This 2-bedroom, 2-bath home features floor-to-ceiling windows and a private lanai with beautiful ocean, coastline and sunset views. Enjoy Honolulu’s trade winds from the lanai or relax in the open living and kitchen area featuring rich walnut engineered hardwood flooring, granite countertops and central air conditioning with separate controls for each bedroom. Two individual 3rd floor parking stalls, located directly across from one another, and a storage cabinet provide added convenience. Waihonua offers resort-style amenities, including an infinity-edge pool and spa, poolside cabanas, barbecue areas, a private movie theater and fitness center. Ideally located near Ala Moana Center, Ala Moana Beach Park, Whole Foods Market and Ward Village, with convenient access to the H-1 freeway. A rare opportunity to enjoy lanai living in one of Ala Moana and Kaka‘ako’s premier luxury high-rises.

1189 Waimanu Street Unit 1904, Honolulu

Based on information from the Multiple Listing Service of Hicentral MLS, Ltd. Listings last updated on . Information is deemed reliable but not guaranteed. Copyright: 2026 by HiCentral MLS, Ltd. IDX information is provided exclusively for consumers' personal, non-commercial use. It may not be used for any purpose other than to identify prospective properties consumers may be interested in purchasing.